Download the fantastic book titled Digital Business and Electronic Commerce written by Bernd W. Wirtz, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Digital Business and Electronic Commerce", which was released on 28 March 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Digital Business and Electronic Commerce by Bernd W. Wirtz PDF
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Detail About Digital Business and Electronic Commerce PDF
- Author : Bernd W. Wirtz
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 762 pages
- ISBN : 3030634825
- Release Date : 28 March 2021
- PDF File Size : 19,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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