Download the fantastic book titled Developing Business Strategies written by David A. Aaker, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Developing Business Strategies", which was released on 14 April 1988. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Developing Business Strategies by David A. Aaker PDF
``An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy.'' --Robert R. Lindberg Vice-President, Corporate Development Transamerica Corporation Shows managers how to anticipate market trends, threats, and opportunities, and how to develop strategies that can help their companies respond and grow. Thoroughly revised from the acclaimed 1984 edition, with over 50% new material, the 2nd edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis, and developing strategy in mature or stagnant markets, and there is expanded coverage of sustainable competitive advantages (SCA).
Detail About Developing Business Strategies PDF
- Author : David A. Aaker
- Publisher : Anonim
- Genre : Business & Economics
- Total Pages : 392 pages
- ISBN :
- Release Date : 14 April 1988
- PDF File Size : 8,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Developing Business Strategies by David A. Aaker. This book is available in ePub and PDF format with a single click unlimited downloads.