Customer Winback Book [PDF] Download

Download the fantastic book titled Customer Winback written by Jill Griffin, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Customer Winback", which was released on 28 February 2002. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Customer Winback by Jill Griffin PDF

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.


Detail About Customer Winback PDF

  • Author : Jill Griffin
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Total Pages : 336 pages
  • ISBN : 0787959448
  • PDF File Size : 45,7 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

Clicking on the GET BOOK button will initiate the downloading process of Customer Winback by Jill Griffin. This book is available in ePub and PDF format with a single click unlimited downloads.

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Customer Winback

Customer Winback
  • Publisher : John Wiley & Sons
  • File Size : 46,8 Mb
  • Release Date : 28 February 2002
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers,

Handbook of Marketing and Finance

Handbook of Marketing and Finance
  • Publisher : Edward Elgar Publishing
  • File Size : 41,8 Mb
  • Release Date : 09 June 2024
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Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also

Perspectives on Promotion and Database Marketing

Perspectives on Promotion and Database Marketing
  • Publisher : World Scientific
  • File Size : 51,9 Mb
  • Release Date : 09 June 2024
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Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions

Customer Relationship Marketing

Customer Relationship Marketing
  • Publisher : Kogan Page Publishers
  • File Size : 34,9 Mb
  • Release Date : 09 June 2024
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Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and

Taming the Search-and-Switch Customer

Taming the Search-and-Switch Customer
  • Publisher : John Wiley and Sons
  • File Size : 25,8 Mb
  • Release Date : 25 March 2009
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Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset your loyal customers have more tools than ever to compare you to competitors and

Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management
  • Publisher : John Wiley & Sons
  • File Size : 49,6 Mb
  • Release Date : 26 July 2012
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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of

Consumer Behavior in Action

Consumer Behavior in Action
  • Publisher : Routledge
  • File Size : 51,8 Mb
  • Release Date : 28 January 2015
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Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through

How to Get Published in the Best Marketing Journals

How to Get Published in the Best Marketing Journals
  • Publisher : Edward Elgar Publishing
  • File Size : 40,8 Mb
  • Release Date : 09 June 2024
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This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have