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Download the fantastic book titled Customer Relationship Management and Customer Service written by Adele Berndt, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Customer Relationship Management and Customer Service", which was released on 16 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Customer Relationship Management and Customer Service by Adele Berndt PDF

Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organisation, can create new value to build the organisation for the long term. In order to achieve CRM, companies need to focus on customer retention, a high customer commitment and a long-term perspective. The book examines the changes in the practice of marketing and the solutions offered by relationship marketing. It also analyses the profound impact of technology and how it enables the business to focus on individual customers.

Customer Relationship Management and Customer Service

Detail About Customer Relationship Management and Customer Service PDF

  • Author : Adele Berndt
  • Publisher : Juta and Company Ltd
  • Genre : Business & Economics
  • Total Pages : 220 pages
  • ISBN : 9780702161247
  • PDF File Size : 50,7 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

Clicking on the GET BOOK button will initiate the downloading process of Customer Relationship Management and Customer Service by Adele Berndt. This book is available in ePub and PDF format with a single click unlimited downloads.

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Customer Relationship Management and Customer Service

Customer Relationship Management and Customer Service
  • Publisher : Juta and Company Ltd
  • File Size : 54,5 Mb
  • Release Date : 16 June 2024
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Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organisation, can create new

Customer Relationship Management

Customer Relationship Management
  • Publisher : Routledge
  • File Size : 28,6 Mb
  • Release Date : 16 June 2024
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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather

Customer Relationship Management

Customer Relationship Management
  • Publisher : Wiley
  • File Size : 54,8 Mb
  • Release Date : 27 April 2000
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Maximize customer satisfaction and maximize your bottom line Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep

Customer Relationship Management

Customer Relationship Management
  • Publisher : Global India Publications
  • File Size : 47,8 Mb
  • Release Date : 16 June 2024
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A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of

Customer Relationship Management

Customer Relationship Management
  • Publisher : Routledge
  • File Size : 53,5 Mb
  • Release Date : 18 February 2004
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Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy

Customer Relationship Management

Customer Relationship Management
  • Publisher : McGraw Hill Professional
  • File Size : 36,6 Mb
  • Release Date : 22 September 2001
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up

Customer Relationship Management: A Step

Customer Relationship Management: A Step
  • Publisher : Vikas Publishing House
  • File Size : 31,6 Mb
  • Release Date : 01 January 2003
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This book succinctly explains the cardinal principles of effective customer relationship management (CRM) –acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are

Customer Relationship Management Strategies in the Digital Era

Customer Relationship Management Strategies in the Digital Era
  • Publisher : IGI Global
  • File Size : 54,8 Mb
  • Release Date : 31 March 2015
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In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative

Secrets of Customer Relationship Management

Secrets of Customer Relationship Management
  • Publisher : McGraw-Hill Companies
  • File Size : 25,7 Mb
  • Release Date : 16 June 2024
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When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementations of staggeringly complex systems. But have

CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT
  • Publisher : PHI Learning Pvt. Ltd.
  • File Size : 54,5 Mb
  • Release Date : 05 December 2012
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This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various