Download the fantastic book titled Culture and Commerce written by Mukti Khaire, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Culture and Commerce", which was released on 20 June 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Culture and Commerce by Mukti Khaire PDF
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
Detail About Culture and Commerce PDF
- Author : Mukti Khaire
- Publisher : Stanford University Press
- Genre : Business & Economics
- Total Pages : 280 pages
- ISBN : 1503603083
- Release Date : 20 June 2017
- PDF File Size : 22,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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