Download the fantastic book titled Crystallizing Public Opinion written by Edward L. Bernays, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Crystallizing Public Opinion", which was released on 09 October 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Political Science genre.
Summary of Crystallizing Public Opinion by Edward L. Bernays PDF
In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated, the learned, the expert, the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.
Detail About Crystallizing Public Opinion PDF
- Author : Edward L. Bernays
- Publisher : Simon and Schuster
- Genre : Political Science
- Total Pages : 174 pages
- ISBN : 164974224X
- Release Date : 09 October 2023
- PDF File Size : 22,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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