Download the fantastic book titled CRM in Pharmaceutical and Healthcare Marketing written by Shailendra Tripathi, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "CRM in Pharmaceutical and Healthcare Marketing", which was released on 21 May 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of CRM in Pharmaceutical and Healthcare Marketing by Shailendra Tripathi PDF
The word CRM had gained a different connotation in the industry. The book written by Shailendra Tripathi, a rich industry experienced sales & marketing professional and a management teacher explains the real meaning and relevance of CRM in pharmaceutical and healthcare business driving the importance of customer centricity over product centricity and thereby creating a long term partnership over transactional relationship. The book captures history of global pharmaceutical business and how Indian Pharmaceutical and Health Care evolved from the era of Charak and Sushruta to modern era, Indian healthcare system and emerging trends, evolution of CRM from pre-World War era to Modern era. The book addresses the challenge of customer defection and switching to competitors’ brand. It talks about various strategic tools for identifying right customers for CRM, Retain and Enhance the profitable business from them. The economics of CRM has been simplified for better understanding and terms like Net Present Value of future profit from customer and its relevance, decision to customer targeting and selection based on Choice Matrix, running loyalty program for different set of customers based on Loyalty Matrix. The concept of Activity Based Costing is simplified and explained how it can be applied in marketing for better return. How to create a superior customer experience, specially in an industry where execution has been a black spot. Therefore measurement of marketing effectiveness has been subjective. The book has captured various CRM tools and features of Sales Automation and Marketing Automation systems. You can learn about creating a quality content and superior customer experience, increasing the overall marketing effectiveness that is the need of the hour.
Detail About CRM in Pharmaceutical and Healthcare Marketing PDF
- Author : Shailendra Tripathi
- Publisher : Clever Fox Publishing
- Genre : Business & Economics
- Total Pages : 123 pages
- ISBN :
- Release Date : 21 May 2020
- PDF File Size : 55,8 Mb
- Language : English
- Rating : 4.5/5 from 21 reviews
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