Creative Advertising Book [PDF] Download

• Publisher : Unknown Publisher
• File Size : 20,7 Mb
• Release Date : 20 May 2024

Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

• Publisher : Bloomsbury Publishing
• File Size : 40,6 Mb
• Release Date : 19 September 2011

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising

• Publisher : SAGE Publications
• File Size : 35,8 Mb
• Release Date : 10 December 2015

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by

• Publisher : Wadsworth Publishing Company
• File Size : 31,5 Mb
• Release Date : 20 May 2024

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step.

• Publisher : Prentice Hall
• File Size : 33,8 Mb
• Release Date : 20 May 1991

A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it

• Publisher : Laurence King Publishing
• File Size : 55,9 Mb
• Release Date : 17 May 2010

This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice

• Publisher : Laurence King Publishing
• File Size : 37,7 Mb
• Release Date : 18 March 2014

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making

• Publisher : Taylor & Francis
• File Size : 28,6 Mb
• Release Date : 08 April 2024

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with

• Publisher : Penguin UK
• File Size : 22,6 Mb
• Release Date : 01 November 2018

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it

• Publisher : John Wiley & Sons
• File Size : 25,5 Mb
• Release Date : 08 November 2016

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion