Download the fantastic book titled Creating Consumers written by Carolyn M. Goldstein, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Creating Consumers", which was released on 28 May 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Creating Consumers by Carolyn M. Goldstein PDF
Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Detail About Creating Consumers PDF
- Author : Carolyn M. Goldstein
- Publisher : Univ of North Carolina Press
- Genre : Business & Economics
- Total Pages : 424 pages
- ISBN : 0807872385
- Release Date : 28 May 2012
- PDF File Size : 25,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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