Download the fantastic book titled Corporate Reputation and Competitiveness written by Rosa Chun, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Corporate Reputation and Competitiveness", which was released on 29 September 2005. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Corporate Reputation and Competitiveness by Rosa Chun PDF
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Detail About Corporate Reputation and Competitiveness PDF
- Author : Rosa Chun
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 296 pages
- ISBN : 1136863354
- Release Date : 29 September 2005
- PDF File Size : 17,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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