Download the fantastic book titled Contemporary Wine Studies written by Gareth Morgan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Contemporary Wine Studies", which was released on 25 September 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Contemporary Wine Studies by Gareth Morgan PDF
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.
Detail About Contemporary Wine Studies PDF
- Author : Gareth Morgan
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 264 pages
- ISBN : 1317665945
- Release Date : 25 September 2015
- PDF File Size : 26,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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