Download the fantastic book titled Consumer Vulnerability written by Susan Dunnett, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Consumer Vulnerability", which was released on 18 October 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Consumer Vulnerability by Susan Dunnett PDF
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges. It does so by exploring how consumer vulnerability is experienced across a range of different contexts such as poverty and disability, and the potential impact of vulnerability from childhood to old age. Other chapters extend focus from the consumer to the organisational perspective or consider more macro issues such as socio-spatial disadvantages. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. They draw on various methodological approaches that generate both marketing management and policy-focused implications. A series of commentaries are also included to stimulate critical reflection and new insights into consumer vulnerability. This book was originally published as a special issue of the Journal of Marketing Management.
Detail About Consumer Vulnerability PDF
- Author : Susan Dunnett
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 280 pages
- ISBN : 1351386514
- Release Date : 18 October 2018
- PDF File Size : 47,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Consumer Vulnerability by Susan Dunnett. This book is available in ePub and PDF format with a single click unlimited downloads.