Download the fantastic book titled Communicating in Extreme Crises written by Elina R. Tachkova, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Communicating in Extreme Crises", which was released on 16 March 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Communicating in Extreme Crises by Elina R. Tachkova PDF
This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers. Moreover, much of the traditional advice and crisis key performance indicators (KPIs) no longer apply. Validated through research, the book establishes the nature of extreme crises, the optimal crisis response for such crises, and the KPIs (outcomes) crisis managers need to measure for extreme crises. It serves as a guide for how to communicate effectively during extreme crises and provides advice based upon experimental research that validates the effectiveness of the crisis communication interventions. Readers do not require prior knowledge about crisis communication and crisis management as the book contains summaries of crisis communication and management before exploring the more specialized topic of extreme crises. Chapters include extended case studies, examining communication within such events as the Westpac money laundering, VW emissions and COVID-19 crises. Communications in Extreme Crises will be of direct interest to scholars of crisis communication in public relations, corporate communication, strategic communication, organizational communication programs and management.
Detail About Communicating in Extreme Crises PDF
- Author : Elina R. Tachkova
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 176 pages
- ISBN : 1000553523
- Release Date : 16 March 2022
- PDF File Size : 41,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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