Download the fantastic book titled Collaboration with Potential Users for Discontinuous Innovation written by Martin Hewing, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Collaboration with Potential Users for Discontinuous Innovation", which was released on 11 October 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Collaboration with Potential Users for Discontinuous Innovation by Martin Hewing PDF
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.
Detail About Collaboration with Potential Users for Discontinuous Innovation PDF
- Author : Martin Hewing
- Publisher : Springer Science & Business Media
- Genre : Business & Economics
- Total Pages : 173 pages
- ISBN : 3658037539
- Release Date : 11 October 2013
- PDF File Size : 33,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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