Download the fantastic book titled Buyology written by Martin Lindstrom, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Buyology", which was released on 02 February 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Buyology by Martin Lindstrom PDF
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Detail About Buyology PDF
- Author : Martin Lindstrom
- Publisher : Currency
- Genre : Business & Economics
- Total Pages : 274 pages
- ISBN : 0385523890
- Release Date : 02 February 2010
- PDF File Size : 20,7 Mb
- Language : English
- Rating : 4/5 from 5 reviews
Clicking on the GET BOOK button will initiate the downloading process of Buyology by Martin Lindstrom. This book is available in ePub and PDF format with a single click unlimited downloads.