Download the fantastic book titled Bringing Innovation to Market written by Jagdish N. Sheth, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Bringing Innovation to Market", which was released on 02 October 1987. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Bringing Innovation to Market by Jagdish N. Sheth PDF
An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
Detail About Bringing Innovation to Market PDF
- Author : Jagdish N. Sheth
- Publisher : Anonim
- Genre : Business & Economics
- Total Pages : 280 pages
- ISBN :
- Release Date : 02 October 1987
- PDF File Size : 28,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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