Download the fantastic book titled Breaking Up America written by Joseph Turow, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Breaking Up America", which was released on 01 December 2007. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Breaking Up America by Joseph Turow PDF
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Detail About Breaking Up America PDF
- Author : Joseph Turow
- Publisher : University of Chicago Press
- Genre : Social Science
- Total Pages : 260 pages
- ISBN : 0226817512
- Release Date : 01 December 2007
- PDF File Size : 16,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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