Download the fantastic book titled Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference written by Karen Post, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference", which was released on 16 December 2011. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference by Karen Post PDF
Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.
Detail About Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference PDF
- Author : Karen Post
- Publisher : McGraw Hill Professional
- Genre : Business & Economics
- Total Pages : 264 pages
- ISBN : 0071776060
- Release Date : 16 December 2011
- PDF File Size : 13,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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