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Brand Management in Canadian Law

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  • Author : John McKeown
  • Publisher : Anonim
  • Genre :
  • Total Pages : 123 pages
  • ISBN : 9780779891962
  • PDF File Size : 28,9 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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B2B Brand Management

B2B Brand Management
  • Publisher : Springer Science & Business Media
  • File Size : 46,7 Mb
  • Release Date : 22 September 2006
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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need

Brand Management

Brand Management
  • Publisher : Springer Nature
  • File Size : 31,6 Mb
  • Release Date : 02 April 2021
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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that

Contemporary Brand Management

Contemporary Brand Management
  • Publisher : SAGE Publications
  • File Size : 45,8 Mb
  • Release Date : 17 January 2014
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Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding

The New Strategic Brand Management

The New Strategic Brand Management
  • Publisher : Kogan Page Publishers
  • File Size : 28,9 Mb
  • Release Date : 03 January 2012
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Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand

Personal Brand Management

Personal Brand Management
  • Publisher : Springer Nature
  • File Size : 54,5 Mb
  • Release Date : 15 April 2020
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This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical

Luxury Brand Management

Luxury Brand Management
  • Publisher : John Wiley & Sons
  • File Size : 45,9 Mb
  • Release Date : 18 May 2012
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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a

Strategic Brand Management and Development

Strategic Brand Management and Development
  • Publisher : Routledge
  • File Size : 23,8 Mb
  • Release Date : 30 December 2020
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Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their

Brand Management

Brand Management
  • Publisher : SAGE
  • File Size : 50,7 Mb
  • Release Date : 27 January 2018
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Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a

The New Strategic Brand Management

The New Strategic Brand Management
  • Publisher : Kogan Page Publishers
  • File Size : 25,8 Mb
  • Release Date : 28 May 2024
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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over