Download the fantastic book titled Brand is a Four Letter Word written by Austin McGhie, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Brand is a Four Letter Word", which was released on 17 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Brand is a Four Letter Word by Austin McGhie PDF
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Detail About Brand is a Four Letter Word PDF
- Author : Austin McGhie
- Publisher : Advantage Media Group
- Genre : Business & Economics
- Total Pages : 285 pages
- ISBN : 1599323273
- Release Date : 17 June 2024
- PDF File Size : 21,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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