Download the fantastic book titled The Brand Driven CEO written by David Kincaid, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Brand Driven CEO", which was released on 03 November 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Brand Driven CEO by David Kincaid PDF
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.
Detail About The Brand Driven CEO PDF
- Author : David Kincaid
- Publisher : University of Toronto Press
- Genre : Business & Economics
- Total Pages : 252 pages
- ISBN : 1442621656
- Release Date : 03 November 2020
- PDF File Size : 55,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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