Download the fantastic book titled Baby Boomers and Their Parents written by George P. Moschis, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Baby Boomers and Their Parents", which was released on 13 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Baby Boomers and Their Parents by George P. Moschis PDF
Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.
Detail About Baby Boomers and Their Parents PDF
- Author : George P. Moschis
- Publisher : Paramount Market Publishing
- Genre : Business & Economics
- Total Pages : 248 pages
- ISBN : 9780978660246
- Release Date : 13 June 2024
- PDF File Size : 26,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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