Download the fantastic book titled Blue Ocean Classics written by W. Chan Kim, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Blue Ocean Classics", which was released on 16 July 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Blue Ocean Classics by W. Chan Kim PDF
The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.
Detail About Blue Ocean Classics PDF
- Author : W. Chan Kim
- Publisher : Harvard Business Press
- Genre : Business & Economics
- Total Pages : 81 pages
- ISBN : 163369738X
- Release Date : 16 July 2019
- PDF File Size : 32,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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