Download the fantastic book titled Blindsided written by Jonathan Gifford, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Blindsided", which was released on 15 February 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Blindsided by Jonathan Gifford PDF
Modern management science seeks to streamline and rationalise the business process; to base decision-making on proven facts and to eliminate risk and uncertainty. Unfortunately, businesses are run by human beings and depend on other human beings for their custom. Human beings, it seems safe to say, are irredeemably selfish, greedy, short-sighted and prone to mass delusion. Time and again throughout history, business and society have been blindsided by people’s irrational and unpredictable behaviour. And it’s not just the consumers: well-respected business executives and their advisors get swept up with euphoria and panic along with the rest of us; they succumb to greed; they fail to plan for likely crises (and sometimes even for inevitable ones). Blindsided looks at the history of such outbreaks of irrational behaviour, at the occurrence of unpredictable but likely events, such as global pandemics and collapses of law and order, and at changes that have caught forecasters by surprise, such as the ageing and declining population of some affluent modern societies. This fascinating book reminds the world of business that it needs to plan for the unexpected, and to realise that neither its consumers nor even its own executives must be expected to act with cool rationality at all times.
Detail About Blindsided PDF
- Author : Jonathan Gifford
- Publisher : Marshall Cavendish International Asia Pte Ltd
- Genre : Business & Economics
- Total Pages : 256 pages
- ISBN : 9814382655
- Release Date : 15 February 2012
- PDF File Size : 54,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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