Download the fantastic book titled Ben Jerry s The Inside Scoop written by Fred Lager, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Ben Jerry s The Inside Scoop", which was released on 02 February 2011. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Ben Jerry s The Inside Scoop by Fred Lager PDF
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
Detail About Ben Jerry s The Inside Scoop PDF
- Author : Fred Lager
- Publisher : Currency
- Genre : Business & Economics
- Total Pages : 276 pages
- ISBN : 0307780643
- Release Date : 02 February 2011
- PDF File Size : 41,9 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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