Download the fantastic book titled Basics Advertising 02 Art Direction written by Nik Mahon, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Basics Advertising 02 Art Direction", which was released on 02 November 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Basics Advertising 02 Art Direction by Nik Mahon PDF
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Detail About Basics Advertising 02 Art Direction PDF
- Author : Nik Mahon
- Publisher : Bloomsbury Publishing
- Genre : Business & Economics
- Total Pages : 184 pages
- ISBN : 1350034568
- Release Date : 02 November 2017
- PDF File Size : 42,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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