Download the fantastic book titled Absolute Essentials of Strategic Marketing written by Tony Proctor, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Absolute Essentials of Strategic Marketing", which was released on 17 May 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Absolute Essentials of Strategic Marketing by Tony Proctor PDF
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Detail About Absolute Essentials of Strategic Marketing PDF
- Author : Tony Proctor
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 111 pages
- ISBN : 1000096645
- Release Date : 17 May 2020
- PDF File Size : 52,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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