A Research Agenda for Political Marketing Book [PDF] Download

• Publisher : Edward Elgar Publishing
• File Size : 21,7 Mb
• Release Date : 12 April 2022

This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the

• Publisher : Edward Elgar Publishing
• File Size : 52,8 Mb
• Release Date : 30 April 2021

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at

• Publisher : Unknown Publisher
• File Size : 44,7 Mb
• Release Date : 03 June 1995

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book

• Publisher : Edward Elgar Publishing
• File Size : 24,9 Mb
• Release Date : 13 October 2022

With contributions from an international range of experts, this cutting-edge Research Agenda collates the most important and emerging research in the field to map out the new directions and promising

• Publisher : Routledge
• File Size : 22,7 Mb
• Release Date : 09 May 2014

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political

• Publisher : Springer Nature
• File Size : 52,6 Mb
• Release Date : 17 August 2020

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world.

• Publisher : Routledge
• File Size : 51,6 Mb
• Release Date : 12 March 2012

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality

• Publisher : SAGE
• File Size : 28,7 Mb
• Release Date : 13 May 2013

Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims.

• Publisher : John Wiley & Sons
• File Size : 39,9 Mb
• Release Date : 21 March 2011

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns

• Publisher : Edward Elgar Publishing
• File Size : 48,6 Mb
• Release Date : 04 November 2022

This cutting-edge Research Agenda demonstrates how social network analysis can be used to address problems of social resilience and advance knowledge and policy intervention in the face of the existential