Download the fantastic book titled Public Relations Crisis Communication written by Lisa Anderson-Meli, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Public Relations Crisis Communication", which was released on 02 January 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Public Relations Crisis Communication by Lisa Anderson-Meli PDF
This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.
Detail About Public Relations Crisis Communication PDF
- Author : Lisa Anderson-Meli
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 98 pages
- ISBN : 100002931X
- Release Date : 02 January 2020
- PDF File Size : 28,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Public Relations Crisis Communication by Lisa Anderson-Meli. This book is available in ePub and PDF format with a single click unlimited downloads.