Download the fantastic book titled Social Marketing to Protect the Environment written by Doug McKenzie-Mohr, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Social Marketing to Protect the Environment", which was released on 11 May 2011. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Social Marketing to Protect the Environment by Doug McKenzie-Mohr PDF
Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.
Detail About Social Marketing to Protect the Environment PDF
- Author : Doug McKenzie-Mohr
- Publisher : SAGE Publications
- Genre : Business & Economics
- Total Pages : 257 pages
- ISBN : 1412991293
- Release Date : 11 May 2011
- PDF File Size : 11,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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