Download the fantastic book titled Nostalgia Marketing written by Marco Pichierri, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Nostalgia Marketing", which was released on 11 March 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Nostalgia Marketing by Marco Pichierri PDF
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.
Detail About Nostalgia Marketing PDF
- Author : Marco Pichierri
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 166 pages
- ISBN : 3031209141
- Release Date : 11 March 2023
- PDF File Size : 25,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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