Download the fantastic book titled Marketing in the 21st Century Concepts Challenges and Imperatives written by Henry Kyambalesa, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing in the 21st Century Concepts Challenges and Imperatives", which was released on 01 November 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Marketing in the 21st Century Concepts Challenges and Imperatives by Henry Kyambalesa PDF
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Detail About Marketing in the 21st Century Concepts Challenges and Imperatives PDF
- Author : Henry Kyambalesa
- Publisher : Routledge
- Genre : Social Science
- Total Pages : 360 pages
- ISBN : 1351781715
- Release Date : 01 November 2017
- PDF File Size : 54,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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