Download the fantastic book titled Digital Marketing Strategy written by Simon Kingsnorth, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Digital Marketing Strategy", which was released on 03 May 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Digital Marketing Strategy by Simon Kingsnorth PDF
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Detail About Digital Marketing Strategy PDF
- Author : Simon Kingsnorth
- Publisher : Kogan Page Publishers
- Genre : Business & Economics
- Total Pages : 344 pages
- ISBN : 0749474718
- Release Date : 03 May 2016
- PDF File Size : 25,7 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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