Download the fantastic book titled Big Data in Small Business written by Carsten Lund Pedersen, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Big Data in Small Business", which was released on 01 September 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the genre.
Summary of Big Data in Small Business by Carsten Lund Pedersen PDF
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers and practitioners in areas such as strategic management, organizational and innovation studies, marketing and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.
Detail About Big Data in Small Business PDF
- Author : Carsten Lund Pedersen
- Publisher : Edward Elgar Publishing
- Genre :
- Total Pages : 368 pages
- ISBN : 9781839100154
- Release Date : 01 September 2021
- PDF File Size : 20,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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