Download the fantastic book titled Generation Z Marketing and Management in Tourism and Hospitality written by Nikolaos Stylos, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Generation Z Marketing and Management in Tourism and Hospitality", which was released on 24 May 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Generation Z Marketing and Management in Tourism and Hospitality by Nikolaos Stylos PDF
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Detail About Generation Z Marketing and Management in Tourism and Hospitality PDF
- Author : Nikolaos Stylos
- Publisher : Springer Nature
- Genre : Business & Economics
- Total Pages : 350 pages
- ISBN : 3030706958
- Release Date : 24 May 2021
- PDF File Size : 7,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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