Download the fantastic book titled Customer Visits Building a Better Market Focus written by Edward F. McQuarrie, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Customer Visits Building a Better Market Focus", which was released on 18 December 2014. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Customer Visits Building a Better Market Focus by Edward F. McQuarrie PDF
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.
Detail About Customer Visits Building a Better Market Focus PDF
- Author : Edward F. McQuarrie
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 256 pages
- ISBN : 1317473485
- Release Date : 18 December 2014
- PDF File Size : 42,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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