Download the fantastic book titled Branding Books Across the Ages written by Helleke van den Braber, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Branding Books Across the Ages", which was released on 20 April 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Branding Books Across the Ages by Helleke van den Braber PDF
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Detail About Branding Books Across the Ages PDF
- Author : Helleke van den Braber
- Publisher : Amsterdam University Press
- Genre : Business & Economics
- Total Pages : 372 pages
- ISBN : 9048544408
- Release Date : 20 April 2021
- PDF File Size : 30,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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