Download the fantastic book titled Applied Crisis Communication and Crisis Management written by W. Timothy Coombs, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Applied Crisis Communication and Crisis Management", which was released on 11 June 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of Applied Crisis Communication and Crisis Management by W. Timothy Coombs PDF
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.
Detail About Applied Crisis Communication and Crisis Management PDF
- Author : W. Timothy Coombs
- Publisher : SAGE Publications
- Genre : Language Arts & Disciplines
- Total Pages : 257 pages
- ISBN : 1483321606
- Release Date : 11 June 2013
- PDF File Size : 18,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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