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Download the fantastic book titled A Concise Guide to Market Research written by Erik Mooi, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "A Concise Guide to Market Research", which was released on 01 February 2011. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of A Concise Guide to Market Research by Erik Mooi PDF

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

A Concise Guide to Market Research

Detail About A Concise Guide to Market Research PDF

  • Author : Erik Mooi
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Total Pages : 308 pages
  • ISBN : 3642125417
  • PDF File Size : 43,8 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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A Concise Guide to Market Research

A Concise Guide to Market Research
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  • File Size : 32,9 Mb
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This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and

A Concise Guide to Market Research

A Concise Guide to Market Research
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  • File Size : 24,6 Mb
  • Release Date : 01 February 2011
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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect

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Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans,

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An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and

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This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples

Market Research in Practice

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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more

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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA,